Are Influencers Helping or Hindering Your Goals?

Every day, countless social media personalities flood our feeds, promising the secrets to success. But are they truly guiding us, or merely luring us into a cycle of consumption?

1. The Persuasive Tactics

Calls to Action:

Some influencers ask you to click on a link that leads to a form, allowing them to collect your contact information and subsequently email or text you about their programs or courses.

Some influencers ask you to join their online community, which may be more about growing follower counts than providing genuine value.

Monetization Strategies:

Some influencers ask you to PURCHASE their COURSE or ENROLL in their ACADEMY, which often requires a lump sum or ongoing monthly payments.

2. The Reality of Content Creation

Time Constraints:

Purchasing courses can overwhelm creators, hindering their ability to consistently produce content.

Once you've bought a course, you may become so preoccupied with daily or weekly assignments that you struggle to create new content or develop merchandise as often as you'd like.

Live Streams:

Some live streams are lengthy, lasting anywhere from two to four hours and occurring weekly or monthly.

For returning viewers, these live streams can become repetitive. In such cases, the influencer should inform viewers when the meaningful updates will be shared, either on their social platforms or through email/text, to help viewers manage their time more effectively.

3. Value vs. Hype

Motivational Content:

The beneficial aspects of live streams include:

• Inspiring and motivational stories shared by guests

• The host and guests responding to viewer questions

• Engaging the audience with interactive questions

Fluff vs. Substance:

It's important to distinguish between valuable content and influencers who prioritize hype over real insights.

Some influencers may try to persuade you to attend their multi-day, hours-long live or virtual summits, which feature impressive speakers but lack substantial, actionable insights.

In contrast, there are influencers who provide valuable, proven strategies for achieving goals. These are the ones worth supporting by purchasing their merchandise or books, especially if they've already shared a wealth of helpful, non-fluff information.

Conclusion:

While many social media personalities offer valuable resources, it's essential to discern between genuine guidance and persuasive hype. Ultimately, the journey to achieving our goals should empower us, not distract us.